Hi sombra people! 2023
was an exciting year for sombra coffee. In 2023, Sombra Coffee has the
opportunity to take part in 2 international events at once.
The first event to be
followed is the Indonesian International Expo in Mexico on August 3-6,
2023. The Indonesian Embassy in Mexico
with the Indonesian Trade Ministry held a trade, tourism, investment, and
cultural fair entitled Expo Indonesia en Mexico (EIM) 2023 for the first time
in Mexico (3-6/8). This event was held at World Trade Center Building in Mexico
to commemorate 70 years of diplomatic relations between Indonesia and Mexico.
Sombra Coffee had the opportunity to be one of the representatives from East
Nusa Tenggara to take part in the exhibition. The NTT team brought several
potential works and cultures ranging from weaving, local accessories, NTT
specialties in the form of shredded tuna, as well as tea and coffee.
During the 4 days of the event, the EIM fair successfully attracted more
than 5.000 visitors. Exibitor both from the Central Government such as the
Ministry of Trade, Ministry of Tourism and Creative Economy, as well as from
the Governments of DKI Jakarta, Central Java, East Nusa Tenggara (NTT), and
West Papua, as well as private companies. There are also several business
matching as a form of cooperation that will be sustainable between Indonesia
and Mexico. The total participants who participated in this EIM exhibition were
51 participants who not only came from Indonesia but also from Mexico.
Interestingly Mexico is one of the countries with the best coffee
producers, but uniquely Mexican people who try sombra products feel attracted
by the unique taste of coffee from Flores Bajawa. EIM activities were also
enlivened by Indonesian cultural art performances by Indonesian artists,
American diaspora, and Mexican citizens who learned Indonesian cultural arts
through the Indonesian government scholarship program. From the local
government side, the Deputy Governor of NTT who brought more than 25 entrepreneurs
and cultural arts groups also considered that NTT's participation in EIM was a
good opportunity to increase the potential for cooperation and introduce
Indonesia's wealth to Mexico's people.
In addition, sombra
coffee also participates in other international events, namely the Asian
African Legal Consultative Organization (AALCO) which held on October 15-20,
2023 in Bali. Quoted from its official website, the Asian-African legal
organization or AALCO was originally known as the Asian legal consultative
committee. The AALCO Forum is the annual session meeting of AALCO member
countries. This forum aims to unite and fight for various interests of Asian
African countries, especially in the field of law.
Indonesia had the
opportunity to host the 61st AALCO forum precisely in Bali on October 15-20,
2023 and was attended by 91 countries. Sombra Coffee became one of the coffee
providers for visitors and representatives of countries who participated in the
activity. The quality of sombra coffee is undoubtedly the original coffee of
NTT that presents the quality and taste of coffee which is representative of
East Nusa Tenggara coffee and Indonesian coffee.